' boosting' them).īefore we dive into how you can improve your Facebook Page's organic reach and reengage your Facebook followers, let's explore exactly how Facebook's News Feed algorithm works. The good news in all of this is that there's a lot you can do to counteract these changes, like being more selective about what you publish, paying attention to when you publish, and putting money behind your posts (a.k.a.

In January 2018, according to Facebook's Head of News Feed Adam Mosseri, Facebook began to 'shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.'Īs a result, marketing content was poised to take a backseat to content by friends and family - a value that Facebook says it originally had, and that it's trying to return to. More recently, you might've noticed a greater dip in the organic reach of your Facebook content because of an important change to Facebook's News Feed algorithm. And Facebook strives to show people the content that is most relevant to them, as opposed to surfacing all the content available. There's simply too much content being published on Facebook, making visibility in the News Feed increasingly competitive. This observed decline in organic Facebook reach began in 2014, when Brian Boland, Facebook's VP of Advertising Technology (at the time), said Facebook is simply managing more ad content than it used to, and News Feed space is thus more competitive among marketers.īoland, now Facebook's VP of Publisher Solutions, is right. Why Your Organic Reach Has Declined on Facebook More Ad Content Competing for News Feed Space If you've been managing a Facebook Business Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with the organic posts you publish to that page.

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